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Demand Generation Manager

– Toronto, Ontario
Employment Type Full-Time
Minimum Experience Manager/Supervisor

About Wave:

Wave propels brave entrepreneurs who pursue their dreams and drive the world’s economy. As an award-winning product and company, and one of the fastest growing financial services software, we have more than 3 million business owners from 200+ countries around the world. Every year, we track over $240 billion in income and expenses and more than $20 billion in invoices.

Reporting to the COO, here's how you'll make an impact:

  • Own and be responsible for the volume, velocity, and quality of Wave’s top-of-the-funnel signup number.

  • Focus on building on our strong SEO acquisition channel by expanding its coverage and depth.

  • Plan strategies and execute growth tactics to improve conversion rates.

  • Lead and optimize our full range of customer acquisition channels.

  • Discover and develop new, high-volume growth channels for Wave.

  • Be a master of analytics tracking and reporting; understand and report on how our inbound marketing activity turns into customers and revenue.

  • Generate detailed weekly performance reports and forecasts, with credible insights and recommendations for improvement and growth.

  • Use automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace

  • Partner closely with product marketing and creative teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns.

These will help you succeed:

  • Experienced at driving high-scale customer acquisition in B2B SaaS

  • A hands-on growth expert that thrives on experimenting with new acquisition channels, as well as testing and optimizing

  • Capable of both developing acquisition strategy and executing campaigns or tactics

  • Highly competent in using SEO, SEM, social, and analytics tools

You’ll Thrive Here If:

  • 5+ years’ experience in digital growth marketing, with an emphasis on SaaS customer acquisition.

  • Rock-solid skills in SEO, SEM, CRO, and online acquisition

  • Hands-on experience building, running and optimizing campaigns and tactics geared at B2B customer acquisition.

  • Knowledge in both mobile and web tactics.

  • Impeccable communications skills.

Wave is the place to build your career:

  • We hire world-class talent, but the learning doesn’t stop once you’re in the door. We believe in the balance of IQ with EQ. We support continuous professional and personal development with flexible mentorship programs, ongoing learning opportunities and a serious investment in each employee. We’re here to do excellent work, together, and achieve that by bringing on only the best.

  • We are a community of people with competitive hearts. Competitive in wanting to better the lives of our Brave Entrepreneurs. Competitive in never settling for less than extraordinary. Competitive in pushing each other and our ideas, by collaborating and communicating respectfully.

  • Monthly town hall meetings are where we regularly share business metrics and updates from the CEO. When you have the data you need, you are empowered to pivot your plans to solve problems, remove bottlenecks and find a way to win.

  • Our culture is reflected with a stellar Glassdoor rating (including a 99% approval rating of our CEO) as well as numerous awards. We’re recognized as one of Canada's Ten Most Admired Corporate Cultures, an Employee Recommended Workplace, and Great Place to Work Certified recognised specifically in the Technology, Millennial, Inclusion and Women categories.

  • We work in a beautiful, renovated historical office that feels like home—with bright open spaces, cozy couches, an awesome games room, a zen space for daily yoga and fitness bootcamps, and even a designated “quiet work zone”.  Our dog-friendly environment has the best view of Toronto from our rooftop patio, and our wifi enabled space helps us stay connected and committed to a single vision.

  • A fantastic location: 10 minutes from downtown Toronto in the vibrant Leslieville neighbourhood, where there’s no shortage of good food, drinks, arts and entertainment (check out our walk and transit score!).

NOTE:  You must be legally eligible to work in Canada to be considered for this role.


We are not accepting applications via recruiters at this time.

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  • Location
    Toronto, Ontario
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